Product design: Recycle toy Robot
The idea of the project was to develop a product(in this case a toy) using recycle artifacts. Not only the toy was important but the ability to create the whole experience of it through design. A logo was develop base on the design we were going to develop. A name for the product was a most.
The first part to create the symbol to be integrated with the logotype. The first idea used the form of the toy inside a circle The idea of keeping the ambient "green" was develop by creating a silhouette of a leaf.
This was a second idea. And it had a friendly appearance which was important because of the nature of the product. As a toy, the product is meant to be friendly. The idea of a leaf was kept to give it the appearance of a face.
This was a simple one using only the eyes of the robot. The leaf then created the appearance of a city. The message is that through recycle like this robot we keep our cities green
After the symbol was created the second part was to give a name to the Toy. The name was base upon the concept of the robot which is R for Recycle and Tube, cause the robot was basically created from PVC tubes.
Here are the logotype ideas using the different symbols and different fonts
Here are the different logotypes (symbol and font together) black and white. Also the PMS colors for each version
As for a promotional item a T-shirt was develop. The design was simple so it could be printed at low cost in silkscreen process. Also the possible colors for the T-shirt where included.
Then as for another promotional item a wallpapers was created with the same design concept use in the others to help create the feeling of a brand.
After everything was done a poster was created using some information . A slogan was created which in English means: "Because recycle if fun".
Posts
